When Did JC Penney's Become Edgy
Did they hire Dov Charney as marketing director? The Jeebus people are not going to like this:
« The Non-Motivational Speaker Series | Main | Zach Galifianakis: Advice Columnist »
« The Non-Motivational Speaker Series | Main | Zach Galifianakis: Advice Columnist »
Did they hire Dov Charney as marketing director? The Jeebus people are not going to like this:
 |
 |
 |
 |
| |
Comments
replica watches
watches replica
replica watch
replica Bvlgari
replica A.Lange & Sohne
Burberry watches
replica Yachtmaster
replica LV handbags
Posted by: cheap Jimmy Choo Shoes | January 25, 2010 03:16 AM
um, like, JC Penney France
Posted by: Jahmon | June 25, 2008 12:37 AM
From Agency Spy: JC Penney's apparently had no idea this spot was made, and AOR Saatchi & Saatchi reportedly was none the wiser, either. The guilty party, according to the Wall Street Journal, is Epoch Films — which had been working with S&S for the client.
So proud of the work, Epoch apparently entered "Speed Dressing" at Cannes, and won.
From WJS:
"In a statement late Monday, Saatchi, a unit of Publicis Groupe SA, said the ad was created by a third-party vendor 'without J.C. Penney's knowledge or consent...Saatchi & Saatchi did not enter the spot and deeply regrets the message this ad presents.' Epoch Films, the New York production company that was listed as entering the ad in the Cannes Lions Awards, declined to comment."
Question: Why would Epoch knowingly create and enter work that its client wasn't aware of and expect that the sexually charged message would be acceptable for the traditionally genital-less Penney's?
What's more, the spot won at Cannes...
Posted by: Lori | June 24, 2008 06:06 PM