Yuppies in Eden
Jay McInerney has a great article in the current New York. It gives a quick shout-out to FREEwilliamsburg founder, Robert Lanham's The Hipster Handbook
Hipsters believed they were the ultimate anti-yuppies. Unlike their forebears, they wanted to be known not by their job or ambition but by their self-conscious disregard for either. If anything, the cult of connoisseurship was even more exaggerated in this subgroup. Their code, enshrined in Robert Lanham’s hyperironic 2003 Hipster Handbook, was inherently elitist, defining itself in opposition to the mainstream. Hipster consumerism championed the notions of alternative and independent, rejecting the yuppie embrace of certain consumer brands in favor of their own. So it was vintage T-shirts rather than Turnbull & Asser dress shirts with spread collars, Pabst Blue Ribbon over Chardonnay. But ultimately, whether you love Starbucks or loathe it, a world in which we are defined by our choice of blue jeans and coffee beans owes more to Alex Keaton than to Abbie Hoffman.You can read it all here.
