Just walked by this place twice this weekend and it's now CLOSED. There's a sign saying the space is available for rent.

That was quick.

The iced coffee was only 99 cents I think you should go there again there prices are much less then other places in the area and the iced coffee was great

I find them to be cheaper than other coffee shops in the neighborhood. They must have changed the prices becuase I didn't encounter $4.00 cup of coffee. I paid 99 Cents for my iced coffee and it was delish. I would give them another shot.

I went to the "L" Stop today... No $4.00 Iced Coffees there.. They were $2.50 for the small and $3.00 for the large... and according to the original poster, that sounds about right for the going price... not to metion that I sat and wrote this comment out on thier free internet...do THAT at Sunac.. besides they have a cool little atmosphere where I would consider going to meet my new clients and have a nice quiet coffee and talk.... try THAT at Starbucks...or even some diner... Also check out thier specials...today they were running a 99 cent Ice Tea or Lemonade or Arnold Palmer (1/2 Ice tea - 1/2 Lemonade)...specials change everyday...Check them out!!...or dont...

Does anyone have a phone number for the L STOP CAFE???? I cant find them online ANYWHERE!!!

$4 iced coffee in Williamsburg, makes sense.

they charge 2.50 at lucky shot for cold brew. 4 dollars seems really excessive, but maybe the large is that much larger. cold brew takes twice as much coffee to brew, which is why it's more expensive. i used to work at tea lounge though, and our iced coffee was the previous days leftovers and we still charged twice as much for it! ridiculous. so i wouldn't put it past L stop to just be testing how much people are willing to pay for it. i do think it's odd since there is a diner right across the street.

that all said, you should totally try a bodega on your way to the train. sometimes they don't even advertise that they have iced coffee and they sell it cheaper and it tastes fine.

Actually, i just went into this coffee shop today and they are indeed new business owners. And, the small iced coffee (which is rather large) is only .99 cents. Also, the two baristas were super sweet and because they're a new business they were testing their new espresso drinks on me. Needless to say, i left the shop highly caffinated. anyway, don't blacklist the L Stop just yet, they're new, let them adjust.

Wow. Some really great comments.

My favorites are from the brainiacs pointing out. "Don't like it; don't buy it" (thought author made that clear). Or "Make your own" is also really insightful.
Further; any establishment actually selling "cold brewed" coffee, and not advertising it as such (justifying luxury higher price) doesn't know how to run a business.

Vote with your dollar. Don't go.

try kellog's across the street from sunac
If you don't like the 4 bucks don't go there

RE: john, the above poster
"imply put, we don't live in some society of perfect competition where the price of goods approaches the cost of production. "

youve got your economics wrong. the price of goods is not determined by the cost of production, but rather by how ever much consumers are willing to pay for it (with competition and advances in production efficiency being a mechanism to lower prices in order to catch a larger net of consumers)

marginal revolution bitches!

geez. some of you are so grumpy. i liked this post as much as i like iced coffee! in greenpoint, all coffee shops charge about $3 and while i could go to dunkin donuts for a large the size of my head, i just don't like the coffee.

i have found that keeping coffee ice cubes in the freezer help. if you fail to brew coffee the night before, do so as soon as you get up, stick it in the freezer until time to go, mix with the cubes, and usually it's a good temperature.

they charge what they can because you losers continue to pay it. live up to your own bullshit ethos and brew your own fucking coffee every day, then put the leftover into a pitcher in the refrigerator (that is, if you can afford to have one of those modern gizmos). the next morning you will have a totally green, biodegradable and FREE cup of iced cofee. OR, you could get a job and stop wasting your time blogging about the price of an iced coffee.

The simple reason that iced coffee is more expensive than hot is the cold brewing process. I have yet to go to the L Stop, so I'm not sure if they are using that process.

Does anyone think it is ridiculous that this new place is called "L stop" meanwhile "SecondStop" recently opened on Lorimer.

I agree that $4 is an absurd price. The best coffee shops in burg in terms of most skilled baristas and quality of beans used are El Beit, Gimme, & Second Stop. All 3 cafes charge $3 or less.

How about Gimme coffee on Lorimer 2.50 for no joke iced coffee even in the biodegradable cup. Also, there are always better places to by produce than Sunac. Try the little produce market right up from associated.

Look, I love iced coffee as much as the next W'burger but I found myself buying two a day, spending about $200 a month. On coffee.

So, here's the new deal: buy a pound bag at Oslo ($12) and brew it the night before. Put the pot in the fridge, and voila. One bag lasts almost a month, and I make the ice cubes from it also, so it doesn't get watery.

And when you buy a pound there , they give you a free drink on the spot! Best coffee in the hood.

Having worked at a coffee shop for a few years, I offer you a reason. They could cold brew their iced coffee, which is a pricey process. The grinds are put in a filter bag and soak in water (typically for at least 24 hours). The filter bags are really expensive for coffee shops. It makes for MUCH better iced coffee.

I think my coffe shop charged $3.75 for a 16oz; people complained before drinking it but usually were "cool" with the price after tasting it. Just a thought. Who knows...

something had to even out the rise of the dollar slice. srsly though, 4 bucks for an iced coffee is an insult. a 24 oz iced coffee is 1.25 at ez pass bodega on the montrose stop or a couple doors down at jessis bakery is approx 2 dollars for a large quality iced coffee.

Great writing. I agree.

add "brooklyn standard" to your list...$4, large, just ok tasting.

Shut up.

http://internetfoodassociation.com/2009/04/12/cold-brewed-iced-coffee/

Although I can never stand the taste of instant coffee hot, in milk with ice cubes it makes a really nice and cheap iced coffee that doesn't require any prep work if you forgo simple syrup in favor of Splenda. And my bodega is only charging $1.50 for theirs.

You answered your own question:

Q: "someone...explain to me how the refrigerator space and ice require the huge markup on iced coffee to begin with..."

A: "on torpid summer nights, I usually lack the foresight and/or sobriety to brew a pot and refrigerate it"

go buy yourself an iced coffee.

but seriously, i can explain why they charge $4: My friend once paid $23 for a watermelon from sunac. Simply put, we don't live in some society of perfect competition where the price of goods approaches the cost of production. It's new york city--get over it.