National Bestseller Installation on Metropolitan
One of Jordan Seiler's National Bestseller pieces recently popped up in the phonebooth at Metropolitan and Lorimer.
On his site, he explains the project:
National Bestseller is an ongoing project happening on a bi-weekly basis in NYC Phonebooths. Each piece is created using a single national bestseller or popular modern title. This book is then released of its spine and wheat pasted back together into a single sheet. For every 9 regular pieces I put up there will be a tenth like the one pictured below. These images, accompanied by a red treatment serve as a counting system for what will surely be a large project. If you see a red one, know there are probably 9 others nearby.
It is constructed of wheat-pasted pages from Elizabeth George's 1993 murder mystery For the sake of Elena, which follows the winding last path of a murdered deaf student at Cambridge University.
Here's a photo via Wooster Collective, and below the jump feel free to peruse the embedded book preview.
Comments
I saw this on Graham ave too. Thought it was some kind of new advertising. Actually looks really cool.
adnoxious.blogspot.com
Taking aim at lousy advertising
Posted by: adnoxious | September 9, 2009 11:01 PM
Which means, I think, that one with the so-called "red treatment" can't be that far away!
Posted by: Brian | September 9, 2009 01:15 PM
There's one of these on Graham as well. Streetcar Named Desire, I think....
Posted by: Mike | September 9, 2009 12:15 PM