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Help Roberta's Fight For NYC's Food Future

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Roberta's, our favorite pizza restaurant/tiki bar/sexy staff in all the land, is hosting a benefit party this Tuesday, October 13th, for their newest endeavor-- a one acre commercially-viable rooftop farm in North Brooklyn, the first of it's kind in the world!

Here's what they had to say:

Next spring we’re breaking ground on a one-acre rooftop farm in North Brooklyn. Ben Flanner of Greenpoint’s Rooftop Farm and the resourceful and creative entrepreneurs that brought us Roberta’s have committed to build the first ever commercially-viable rooftop farm in the world. Based on low-input, bare bones efficiency and high-yield organic methods, the farm will offer fresh produce to the community downstairs, bringing food and people closer together in order to address the growing environmental, economic and health problems that face our city and our world.[...]

In 2010 we will build one farm, but our vision is for others to replicate our model and thousands of acres of rooftop throughout the city to be put into agricultural use. This is a call to arms: invest in our farm now, and help us plant the seed for New York’s food future.

Seating is limited, so get your tickets now!

And what does $150 get you, you ask? Let's bullet point, shall we!?

  • A locally grown multi-course meal from the Roberta's crew, including pork from Heritage Farms

  • ENDLESS Wine provided by Regal Imports

  • 5 different kinds of UNLIMITED Beer from Six Point Brewery

  • Food, Beverage, and Dinner Prizes auctioned of by Wild Yaks' Rob Bryn

  • A presentation by Ben Flanner and Annie Novak of Rooftop Farms in Greenpoint

  • And a bunch of special guests including wine and food gurus Joe Bastianich and Mark Ladner of Del Posto, and Tom Mylan and Brent Young of Marlow & Daughters

  • Not to mention, you'll be supporting a really awesome cause, NYC's Food Future!
  • Comments

    if you guys are so worried about dirty rain water and dirty air, just compare that to what's going on in conventional factory farming. I can guarantee you that any rooftop farm, even in Greenpoint, is cleaner than the pesticide soaked, chemically fertilized fields that are filled with genetically modified tomatoe/fruit fly hybrid plant like things that, are destroying the planet, poisening the ground water and pumping humans full of tumors. i suggest you go to this event and let all your concerns be addressed.

    wtf do they need a benefit for. Surely they should be getting enough money from their $4 Genesee. Now the Jerks can charge $10 for a tomato grown in gravel on a shitty rooftop in poison air while their patrons swoon.

    I love Roberta's and thought I think it's a great idea on paper. Still, I do have serious reservations about the safety of the produce from rooftop farming in Brooklyn, simply because of the environmental considerations (what's in the rain water, specifically). Do you know if any consideration has been given to those elements, and if so, what their conclusions were?

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