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I compare my internet with those of others online and always find my choices superior at C-Town.


C-Town (330 Graham Ave), everyone's favorite grocery store that's been "serving the WIlliamsburg community for over 15 years," is officially the hippest provider of fresh milk and Wheat Thins this side of the East River. They have a Tumblr, and it is amazing!

Its background is a tiled image of a packed grocery cart with the words, "I compare my groceries with those of others at the store and always find my choices superior" layered on top. Its posts regularly feature specials and good deals ("Magic Hat Beer 6PK - all varieties - $8.99"), coupons ("Print this out and present it to the cashier as you checkout."), and an mp3 of The Clash's "Lost in the Supermarket." Check in on Foursquare and get a free reusable bag.

Is this real?! If so, who is behind this piece of awesome internet?

I called to find out. The conversation went more or less like this, but know both parties involved were a tad more confused than this transcript conveys. Asking a mid-level grocery store employee who is likely unfamiliar with the more standard operations of a retail business if her particular location uses a certain blogging platform is no easy task.

Me: "Hello, is the manager available?"

Employee: "Ah, the manager or the grocery manager."

Me: "Good question…probably the manager?"

Employee: "He is not in, tomorrow."

Me: "Well, do you know who would, ah, handle the internet-type stuff for C-Town?"

Employee: "Internet...?"

Me: "Like, the website, or, specials, but on the internet?"

Employee: "Ah, the website.

Me: "Yea, but like a blog."

Employee: "No. Call tomorrow? After 12. His name in Anthony."

I'll call back tomorrow. Anthony, if this is your doing, you are the man. If it's the doing of a low-level cashier who knows what the F is up...I hope they get a major promotion. This is light years ahead of anything I've yet encountered on Tumblr. It is truly superior.


Please remember to call C Town Town by its proper name, as featured on its redundant sign.

they also have signs by the registers saying if you check in on foursquare and show them, you get a free reusable bag!

this is an admittedly fantastic tumblr- way to go anthony!! i know that most Key Foods are independent or cooperatively owned franchises- maybe this is true of CTown as well & there's just some really down dudes owning this one. don't be scared, williamsburg!

You're right! One post he/she admits: "that lately my posts have consisted of complaints about homework, and complaints about my living…" but in another, "i’ve been listening to matt & kim, metric, mgmt and midnight…" Last post was March 3rd, 2009…then, silence.

I wonder if C-Town reclaimed it via Tumblr in the same way the service elbowed Pitchfork in there?

Oh man, looks like this used to be Anothy's personal tumblr before it was CTown's. I added it to my feed only to find gripes about his heating bill being too high and people getting on his nerves.

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