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Brook Farm General Store

Williamsburg is a mecca of well-curated boutiques. Brook Farm General Store, adjacent to a couple of Brooklyn’s best eateries, Diner and Marlow & Sons, is certainly among the best. I had seen the store - on the ground floor of an apartment building, it’s got all the ingredients of a hidden gem - on a post-brunch walk in January, but didn’t make the journey back until I saw it written up in the latest issue of Monocle. Opened by Brooklyn-based couple Christopher Winterbourne and Philippa Content, this store oozes love-worn basics: Egyptian-cotton sheets and bath towels from California-based line Matteo are nestled into cubbies with Savon de Marseille soaps from France, specialty kitchen appliances sit alongside a gorgeous set of plates made in Vietnam, and the desk supplies seem made-to-order. My personal favorite? The Sempé Journal, complete with illustrations by the French artist of the same name, as well as envelopes and pockets to hold your keepsakes. From the price range to the products, there’s something for everyone at Brook Farm. “We spend a lot of time looking for new things,” Philippa says, but adds that their vision started with specifics, like Duralex glasses and “quality, well-made sorts of things like we grew up with.” Espadrille’s made in the South of France will arrive in a month’s time, as will the first items from their new line - no doubt an infusion of his English roots and her Maine upbringing - such as organic wool blankets. In a boutique that feels quite like a lifestyle brand, I wondered what each would take home with them, if they were customers of their own store. Surely, they’d each ask if their dog Nutmeg is for sale as all of us cooing customers do. For Chris, the Anglepoise lamps made in England would top the list, while Philippa fancies the Moroccan Basket Backpack. I’ll take the store.

Brook Farm General Store
75 South 6th Street
New York 11211


Photograph by Karen Mordechai via Sunday Suppers


If this is an April fool's joke then I tip my hat in your direction good people of free williamsburg

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