221 North 9th Street
Brooklyn, NY 11211
Rating: ★ ★ ★
Cards: Cash Only
Hours: Daily, 3pm-4am
Subway: L to Bedford Ave. or Lorimer St.
Food/Menu: No food available
Booze: Full bar
Happy Hour: Saturday Happy Hour 4p,-9pm: 2 for 1 domestic beer & well drinks
Sunday Happy Hour 4pm-7pm: $3 bloody mary pints, $3 Miller High Life all the time
A seductive newcomer in Williamsburg sweetens the pot for gay-friendly locals. Moody strains of disco house tunes lure fashion students inside to show off their hemlines, while tattooed bar-boys in hot pants do Red Stripe honors. A hand-carved saloon-style bar and outdoor smoking deck caked in graffiti (both relics from former tenant, the late dive Capone’s) give the feel of a well-worn neighborhood hangout, but Sugarland’s agenda is more ambitious: its art performances and celebrity DJs are drawing downtown luminaries and club kids from across the pond. The outdoor smoking deck sets the scene for heavy flirting. Off nights during the week are best avoided, and drunken frat boys still pop in looking for Capone’s free pizza.
NY Mag says:
TAGS: Bars, Bedford, Dive, Gay/Lesbian, Happy Hour, Live Music, Lorimer, Music Club, Open Late, ★★★ Good
Taking over Capone’s and substituting free pizza for lissome go-go dancers may seem like a direct affront to Metropolitan, Williamsburg’s reigning queer hipster destination. But Sugarland shares an owner with its divey counterpart and offers a few things Metro can’t: a vast, spotless, split-level space with a stage for weekly performances, sleek alcoves lined with banquettes, and a designated dance floor and D.J. booth. Yet, a tidy outdoor crow’s nest for smokers, sublimely friendly bartenders, and generous drink specials ($3 wells on Wednesday) separate Sugarland from faceless Manhattan gay clubs. You may feel more at home at Metropolitan, where everybody knows your name, but this late-night playhouse is always waiting.