Motrin Commercial Gives Baby Slingers A Headache

Moms have been freaking over this Motrin ad:

Here’s the story

Big pharma Johnson & Johnson (JNJ) has rolled out a Web clip in which a snarky, knowing commentator gripes about the social pressure to “wear” babies in slings, carriers, etc‚Äìand the Motrin-ready aches that “wearing” a baby can cause. And in the last few days lots of blogger/Twitterers have agreed that:
• The ad is offensive.
• Motrin/JNJ doesn’t “get” social marketing.
• Something should be done! Maybe a boycott.

There’s even a protest video that hilariously uses “Danny Boy” as its soundtrack.
Hearing their Twitter-rage, the company has since pulled the ad and issued an apology. We can’t help but adore this spoof ad just posted on YouTube (below). Sure the original ad was dumb and overly snarky, but come on, aren’t there worse things to get upset about? [hat tip Jezebel]

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