Playtex Names Andrew W.K. The Face of “Fresh and Sexy” Wipes
Speaking of your favorite bloody-mouthed party dude, W.K.’s new role may not be as glamorous as his short-lived position with the State Department, but it’s definitely more fitting:
Energizer Personal Care has announced Andrew W.K. as their official spokesperson to promote Fresh + Sexy Wipes by Playtex. W.K., widely known as the King of Partying, will join with Playtex to launch their bold new product. As W.K. explains, “Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new. Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!”
On their choice of W.K. as spokesperson for Fresh + Sexy Wipes, Playtex said in an official statement that, “This exciting new product required the help of someone who could embody the brand’s playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew W.K. is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes.”
Check out the trailer here.
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