Speaking of your favorite bloody-mouthed party dude, W.K.’s new role may not be as glamorous as his short-lived position with the State Department, but it’s definitely more fitting:

Energizer Personal Care has announced Andrew W.K. as their official spokesperson to promote Fresh + Sexy Wipes by Playtex. W.K., widely known as the King of Partying, will join with Playtex to launch their bold new product. As W.K. explains, “Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new. Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!”

On their choice of W.K. as spokesperson for Fresh + Sexy Wipes, Playtex said in an official statement that, “This exciting new product required the help of someone who could embody the brand’s playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew W.K. is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes.”

Check out the trailer here.

285 Kent
Brooklyn, NY, 11211-4119

Doors 8:00PM / Show 8:00PM
This event is all ages

Get tickets ($16) here.

Bushwick Block Party

The blocks around the Morgan L station will erupt in a music-art-and-pizza-filled blowout on July 28, say event organizers who will shut down Moore Street between Bogart and White streets to bring out the seemingly abandoned neighborhood’s art-loving denizens for a not-so-old-fashioned block party.

“When we first opened here, there was nothing around,” said Anthony Falco, the director of mobile operations for Roberta’s Pizza, which is the main sponsor of the event. “It’s been great to watch the whole area grow, and this is a celebration of that.”

And though closing down a street to party is standard Brooklyn fare, this isn’t a standard Brooklyn street. Moore Street has, in many ways, become a social hub for the young people who have flocked to the area for cheap live-work spaces [...]

This is the third year of the Bushwick Block Party and organizers are optimistic it will be the biggest yet, with rocker Andrew WK as the celebrity draw. Other local performers include Heems, Tournament and Wild Yaks.

Phillip Gilmour, owner of Momo Sushi Shack, said the block party helps to showcase what makes Bushwick unique among New York City neighborhoods.

“It’s a younger and more eclectic neighborhood,” said Gilmour. “There are all these young artist people out here. It seems desolate, but it’s not.”

Check out the hilarious promo video after the jump:

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In celebration of his birthday, Nicky Digital took us sailing this past weekend with his buddies Andrew W.K., Cherlie Lily and 33Hz. Guests were treated to amazing DJ sets from Andrew W.K. and 33Hz and a fancy live performance by Cherie Lily!

If you weren’t lucky enough to be on the vessel or are just dying to relive the magic, we’ve got some great recap pics and a FREE Yachty By Nature mix tape by 33Hz for you to download after the jump! (more…)