Befitting their name, the video for Cults’s  ”Go Outside” centers around the story of the People’s Temple cult lead by Jim Jones in the 1970′s. It features both kitschy and haunting original footage from daily life in the cult before the infamous 1978 Jonestown Massacre.

Already in heavy rotation on our summer playlist, after seeing the unique video for this song, we like it even more. We’ve drank the Kool Aid and it tastes good.

Go Outside, by Cults from Boing Boing on Vimeo.

The video’s director, Isaiah Seret, included this statement with the video:

To tell the story of Cults’ hauntingly beautiful track, “Go Outside”, I was inspired to bring the band inside the world of Jim Jones’ famous religious cult, Peoples Temple, and the eventual tragedy in Jonestown. Fortunately, when exploring the feasibility of this video I became acquainted with Fielding M. McGehee III, an expert on Peoples Temple history and the primary researcher for the Jonestown Archive. It is thanks to him and his encouragement that I was able to take on this project and through his support gained access to over two and half hours of home videos showing Peoples Temple in Jonestown. For this music video we didn’t want to put a spin on the footage or the peoples lives—instead we wanted to re-tell and humanize their story. In order to achieve this we used a combination of stock footage, visual effects and other tricks to embed the band into the historical footage. This was achieved through my collaboration with my visual effects supervisor Bill Gillman and my cinematographer Matthew Lloyd. Lastly, I am moved to say when we completed the video we were able to preview it for some of the survivors of the Jonestown Massacre, who expressed their appreciation of our focus on the lives of the People’s Temple members as opposed to exploiting the graphic images of the final tragedy.

In History and Memory,
Isaiah

Finally, after what feels like such a long time of being teased with a slow stream of singles, Cults are finally ready to give us their full-length debut. They got picked up by Columbia Records after putting out their Go Outside 7” early last year. On this self-titled album, the duo of Brian Oblivion and Madeline Follin manage to produce ’60s-tinged pop songs that are not of the spacey, Brian Wilson inspired but really just made for stoners genre. But more throwing back to the innocent and good ol’ fashioned fun. It manages to be a great indie pop offering just in time for us to play during every summer BBQ.

Stream Cults at NPR. The record is due out is due out May 31.

Oh hey, you like Morning Benders!? And Cults too? What about Twin Sister?? Well then, we’ve got a show for you! On Thursday 11/18, all three of these super stellar bands will be taking the stage at Webster Hall for your entertainment pleasure and we’ve got tickets for one lucky reader!

With the Morning Benders release of Big Echo earlier this year, which included a co-producer credit from Grizzly Bear’s Chris Taylor, the Brooklyn-by-Bay Area band had an instant hit. In the shadow of their debut that largely failed to reach a wide audience, Big Echo actually reverberated much like the hollow bouncing sound the album shares its name with. Their truly texturized sound has basically got us yearning for what comes next from them.

If you like the feeling of being enamored, I suggest this is a show you should not miss. And if you win, well, free tickets are nothing to shake a stick at. Comment below to enter to win!