c/o The Brooklyn Ink

Move over, Hellmann’s. Prospect Heights is now home to the borough’s newest (and only) artisanal mayo shop brought to you by the good folks at Empire Mayonnaise. After great success selling their creamy concoctions to fatties foodies at Smorgasburg, the brains behind the operation decided to open their first brick-and-mortar store at 564 Vanderbilt Avenue. Now, I know what you may be thinking, “How can there be a whole store devoted only to mayonnaise?” First off, you should know that these mayo-lovers mean serious business. Empire utilizes their tiny (almost 100 square foot!) spot to produce all of their products as well as a place to sell their 4-ounce jars of spreadable deliciousness. There’s really something for every discerning palate in their long list of exotic and intriguing flavors, which include White Truffle, Saffron, Wasabi, Lime Pickle, and everyone’s favorite, Bacon. To hardcore mayo-haters, this may sound like a nightmare, but to me it sounds like a damn good reason to cook up some burgers and fries. (If living up to the Brooklyn foodie stereotype is wrong, I don’t want to be right.)

(via The Brooklyn Ink)

Naturally, hot and humid July is National Ice Cream Month (as designated by Ronald Reagan in 1984. For realsies). And apparently, various makers of this deliciousness are going to be scooping it down your Billyburg throats this weekend. Yum! So go and bask in this refreshing treat. Because what’s better than ice cream? NOTHING!

Image c/o Inc.

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SATURDAY, JULY 16

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Ben & Jerry’s 2011 Scoop Truck Tour
Score a free scoop of that Cherry Garcia (or whatever you prefer) from the Ben & Jerry’s truck.
N. 6th (between Berry and Wythe)
11:30AM to 2:00PM

Smorgasburg
The foodie hit will be serving up several local variations on the ice cream theme.  Vendors include the latest buzz creamery Ample Hills as well as other faves People’s Pops, Raw Ice Cream, Early Bird Ice Cream, La Newyorkina, Kelvin Natural Slush, Chozen, Steve’s, Milk Made and Blue Marble.
Williamsburg Waterfront (between N. 6th and N. 7th at the East River)
9:00AM to 5:00PM

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SUNDAY, JULY 17

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Coolhaus
For some reason, the Coolhaus truck always eludes us…or calls it quits when a SummerScreen gets mini-tornadoed. Booo. However, we’ve been creepin’ on their Twitter feed, and turns out their ice cream sammies will be out in the Burg this Sunday…and every other Sunday thereafter!
Artists & Fleas, 70 N. 7th Street
10:00AM to 7:00PM

The Ice Cream Takedown
This one’s not in our hood, but 20-30 flavors of ice cream plus booze and a photo booth sound pretty damn tempting (even if it’s in Gowanus).
The Bell House, 149 7th Street
$15 [SOLD OUT]

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EVERYDAY

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Van Leeuwen
And of course, don’t forget this local go-to delight we all hit up on the regs.

Van Leeuwen (Truck)
Bedford Ave and N. 7th

Van Leeuwen (Store-Front)
632 Manhattan Ave (between Bedford and Nassau)

image via NY Times

via Brooklyn Flea:

Starting May 21, we’re launching an all-food bonanza called “Smorgasburg”—every Saturday at the new Williamsburg site from 9am to 5pm. Smorgasburg (thank Brownstoner for the name and Camden for the awesome design) will feature 100+ food vendors—packaged, cooked, raw, Mason Jar’d, and more—as well as a bonafide GrowNYC Greenmarket with 15-20 farmers (see lineup below).

We’ll have lots of updates in the weeks to come (sign up to receive news at Smorgasburg.com; follow us on Facebook and Twitter). But right now what we want are the very best food vendors/purveyors/growers anywhere to apply for Smorgasburg, so we can create the next phase of local/regional market, and also make the tastiest/healthiest/friendliest food available to as many people as possible.

Click here for map.

Here are our goals with Smorgasburg: directly connect local/NYC purveyors with regional farmers/producers; make good, fresh, affordable food accessible to as many people as possible; provide purveyors and farmers with a platform to sustain their businesses; and create a market that makes eating and buying food fun, democratic, and easy.

Read the full list of vendors and their descriptions over at The Times. And maybe start fasting now, because you’ll be stuffing your face all day on Saturday.