WARNER Music Group (WMG) is to begin releasing music by artists in ‚”clusters” of three or four tracks rather than as whole albums, heralding the first big shift away from the record industry’s traditional business model.
Edgar Bronfman Jr, chairman and chief executive, yesterday revealed plans to create an ‚”e-label” that would rely on digital downloads instead of compact discs that, if successful, would fundamentally change the way in which the record industry distributes music. The new business model will involve artists releasing batches of three or more tracks every few months, rather than producing an album every year or two. Initially, it will target artists that are either emerging or those that are past their prime but with a small number of dedicated fans.
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